The future
remains human.

As AI takes over more tasks, human competencies become even more valuable. The companies that understand this now and get their people, structure and strategy in order will be two years ahead. I help you make that transition.

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Strategic Foresight · Change Management · Organisation & People · Agency Transformation · Scenario Development · Learning Paths by Role · Altitude Academy · Future Dynamics · Direction and Clarity · Strategic Foresight · Change Management · Organisation & People · Agency Transformation · Scenario Development · Learning Paths by Role · Altitude Academy · Future Dynamics · Direction and Clarity ·
EU AI Act · Article 4
Required.
AI literacy is no longer optional. It is the law.

Since 2 February 2025, organisations are legally required to demonstrate AI literacy among all employees who work with AI. The Dutch Data Protection Authority is actively enforcing. Companies that do nothing now face both legal and reputational risk.

Skills half-life
< 2,5
Years. That's how long technical skills remain relevant on average.

The half-life of skills is dropping fast. For AI-related skills, obsolescence can happen within months. One training per year is nowhere near enough. Companies that don't invest structurally in development are quietly falling behind.

World Economic Forum · 2025
59%
Of the global workforce needs upskilling before 2030.

AI rose from sixth to the most in-demand technological skill in just 16 months. The competitive pressure on companies to upskill their people is not a future concern. It is urgent now. The companies that start today will lead tomorrow.

My insights

The things
I see.

After 15 years working from the inside of the business world, and as an adviser to leadership teams on strategic matters, I keep seeing the same patterns. These are the three that matter most.

Services

Three ways
I help.

Depending on what your company needs, I deploy one or more of these services. Each service works independently. Combined, they reinforce each other.

01
Foresight & Scenarios
Knowing what's
coming.

I guide leadership teams in sharpening their view of what's heading their way, what it means for their business, and what they can already do with that today.

02
Change Management
Transformation
that sticks.

I diagnose quickly, co-create the approach with you and guide the company through change. Always with behaviour change at the core, via Altitude Academy learning paths per role.

03
Organisation & People
The right people
in the right place.

Drawing on my experience in the people domain, I help companies get their role architecture, organisational structure and talent development in order — including the AI layer that is becoming increasingly relevant.

What you receive
  • Scenario workshop We map relevant trends, signals and uncertainties and translate them into concrete future scenarios for your company
  • Action plan & roadmap Concrete choices: what do you do now, what do you prepare, what do you let go
  • Long-term guidance So you stay sharp on what's moving and can always navigate enduring uncertainties
What you receive
  • Diagnosis & action plan 90-minute diagnostic session, concrete proposal with timeline
  • Learning paths via Altitude Academy Per role, 12 weeks per programme, lasting behaviour change, with full compliance documentation
  • Compliance monitoring & management dashboard Full audit trail, progress per employee, quarterly review with leadership
What you receive
  • Role architecture with AI layer Per role, clarity on what the role entails, how AI affects it and what that requires. The foundation for an organisation built to grow with it.
  • Organisational structure & role allocation Who is responsible for what, and who reports to whom? We map role allocation and reporting lines, suited to the current phase.
  • Talent development From potential to performance, based on data and conversation
Who it's for
Leadership teams & management · People & HR leads · Founders and owners
Companies of 10 to 300 FTE that know something needs to change
Book a call →
Approach

Quick clarity.
Concrete steps.

No drawn-out exploration phases. I diagnose quickly, say what I see and come with an approach that's immediately actionable. So you don't wait for insight — you act on it.

01
Introductory call

Five focused questions, filled in briefly beforehand. So the first conversation can go straight to the depth — no repeating obvious context.

Max. 60 min · Beforehand, at your convenience
02
Deep-dive conversation

I ask sharp questions, connect the dots and reflect back what I hear. The more I understand about the situation, the more concrete I can be. This conversation goes deep.

Max. 90 min · With leadership or management team
03
Proposal & go

I present the diagnosis and a concrete, priced proposal. No lengthy report — just a clear direction. Go or no-go in one conversation.

30 min · Direction, planning, investment
Why this works

Companies waste months on exploratory conversations that lead nowhere. I get straight to the core, because I know the field and quickly uncover the real question behind the question.

About

I know it,
inside out.

15+
years in the agency world from the inside
150+
employees under people management
3
agencies and labels built from scratch
6
role areas with ready-made learning paths
Duncan Borsboom

Several agencies built, from DBOM and Online Koplopers to Endeavour. As co-founder, I built the People organisation from the ground up and led the company through a rapid scaling phase.

What it feels like when everything has to happen at once, when the market is moving and leadership doesn't know which direction to take? That's familiar territory. Exactly that situation is where I recognise myself most, and where I add the most value.

Looking ahead as a choice, not an obligation. The leadership teams that understand that are the ones I most enjoy working with.

With Altitude Academy I ensure that people in organisations actually move with the change. Not through a training, but through behaviour change that makes a difference per role.

And as an adviser I check whether the structure, the roles and the people are aligned. Because the best strategy doesn't work if your organisation isn't ready for it.

→
Agency DNA: I know the playing field from the inside and outside
→
Foresight: I help you see where the market is heading and turn that into action today
→
People expertise: I understand how people change — and how they sometimes don't
→
Strong network: for what I don't do myself, I bring in the right experts
Partners

We direct.
Partners deliver.

Based on the diagnosis I bring in the right partners. Each of them is a specialist in their domain — I make sure everything comes together in one coherent approach.

Strategic Foresight

Foresight sessions and scenario planning for leadership teams that want to see further than tomorrow.

Behaviour Change

Learning paths per role, 12 weeks per programme, structural behaviour change.

HR & Organisation

Role architecture, structure and talent development, based on a proprietary methodology.

AI Transformation

AI implementation in your work processes, from roadmap to daily workflow.

Management Training

Leadership, collaboration and brand experience for the management that needs to drive your company forward.

Brand & Positioning

Brand and positioning questions for companies that know internally what they want to be.

Contact

Ready to
move?

After an introductory call and a good conversation I'll know what's needed. No obligations — just a clear direction.

Book a call
✉
Email
duncan@borsboom.me
→
in
LinkedIn
linkedin.com/in/duncanborsboom
→
◎
Based in
Haarlem, Netherlands