01
The approach: diagnosis, direction, transformation
Companies know something needs to change, but don't know where to start. We start with the people. When they move, everything else follows.
Step 1, Fast
Diagnosis & direction
Two to three sharp conversations with leadership and key players. What's going on? Where is it getting stuck? Which challenge is most urgent?
Output: clear problem statement and prioritisation. No report, just direction.
→
Step 2, Direction
Tailored trajectory
Based on the diagnosis the right partners and interventions are brought in. Always with Altitude at the core. Additional where needed:
- Strategic advice & foresight (Future Dynamics)
- AI implementation & tooling (TATOMA)
- Role architecture & organisational structure
- Management training & team dynamics
- Positioning & brand strategy
→
Always, the core
Learning paths via Altitude
Regardless of additional interventions: the learning paths start. Ready-made programmes per role that connect directly to the diagnosis.
12 weeks per programme. Structural. Behaviour change that sticks.
"Transformation of people is the starting point. When people move, commercial propositions, positioning and structure follow naturally."
02
The disruption is now
Every role in a company is affected by AI. What this means concretely per role is the basis for every learning path Altitude Academy offers.
What AI concretely does to roles
The rationale behind every learning path we offer.
AI takes over
- Standard reports
- Basic copywriting
- A/B test analyses
- Scheduling overviews
AI augments
- Brief processing
- Concept development
- Data interpretation
- Client communication
Newly needed
- Evaluating AI output
- Prompt engineering
- Tool selection & management
- Quality control
More human
- Client relationships
- Creative direction
- Strategic interpretation
- Culture & leadership
03
How Altitude Academy works
Altitude is not an e-learning platform. It is a behaviour change structure, built on the science that people only truly change when they repeat something, reflect on it and hold each other accountable. That is precisely what Altitude organises, week after week, for 12 weeks.
A learning path is a set of 12-week programmes
Each programme focuses on one concrete skill or behaviour change. No theory dump, no conference with a warm feeling that quickly evaporates. But weekly micro-learnings, assignments you apply immediately in your work, and a buddy who keeps you sharp.
Multiple programmes in sequence form a learning path of 6 to 18 months. That is how you build durable capability in an organisation, not incidentally, but structurally.
The learning paths per role are ready-made. After the diagnosis you choose which paths are most urgent and start immediately. No long preparation, no big project, just start.
Weekly micro-learning
One concrete insight per week, immediately applicable. Never more than 20 minutes.
Reflection assignments
Participants write what they have applied, not theory, but the real world.
Buddy pairing
Two colleagues keep each other sharp. Brief weekly contact: what did you do, what worked?
Management dashboard
Team leads see progress per employee. Not a feeling, data.
Repetition
Behaviour doesn't change after one training. Altitude ensures people engage with the same theme week after week, in small, achievable steps that stick.
Application
Each week contains a concrete assignment that people carry out in their own work. Learning and working become one, no separate learning moment beside the day.
Accountability
The buddy structure ensures people commit. Not to a course, but to a colleague. That is a fundamentally different kind of obligation.
Time investment per participant
✦ 20 min/week micro-learning
✦ 15 min/week reflection & assignment
✦ 10 min/week buddy contact
✦ minimum ~45 min/week, those who want to invest more: 2–4 hours
04
Learning paths per role area
Six role areas, each with its own learning path. Ready-made to present. Per learning path: the AI impact, the key skills and the available programmes.
AI impact
- Generative tools are taking over routine visual work
- Copy and variants are generated at lightning speed
- Creative direction becomes the core skill
- Quality judgement and personal style become crucial
Learning path focus
- From executor to director
- Using AI as a creative instrument
- Maintaining personal style and vision
- Giving feedback on AI output
- Validating concepts faster
Timeline
- 24 weeks total
- 2 programmes of 12 weeks
- Start: directly after diagnosis
- Suitable for all levels
AI as a creative instrument, 12 wks
Creative direction in an AI world, 12 wks
AI impact
- Clients expect AI knowledge from their agency
- Standard reports and updates are being automated
- Added value shifts to strategic partnership
- Pitching and negotiating become more complex
Learning path focus
- From executor to strategic conversation partner
- Guiding clients through their own AI adoption
- Staying commercially strong in an uncertain market
- Building relationships at board level
- Pitching with impact
Timeline
- 24 weeks total
- 2 programmes of 12 weeks
- Start: directly after diagnosis
- All client-side levels
The AI-savvy account manager, 12 wks
Commercial in uncertain times, 12 wks
AI impact
- Writing code accelerates dramatically via AI assistants
- Lo-code and no-code tools democratise development
- Architecture and quality judgement become scarce
- New roles: building and managing AI integrations
Learning path focus
- Using AI tooling effectively in the development workflow
- From coder to architect and problem-solver
- Quality assurance of AI-generated code
- Client-facing communication about technical choices
- Leveraging lo-code possibilities
Timeline
- 24 weeks total
- 2 programmes of 12 weeks
- Start: after diagnosis
- Dependent on tech level
AI-first development, 12 wks
From coder to architect, 12 wks
AI impact
- Planning and progress reports are being automated
- Resource planning receives AI support
- Focus shifts to connection and direction
- Process optimisation with AI becomes a new core skill
Learning path focus
- Using AI for smarter planning and reporting
- From operational to strategic project leadership
- Managing teams in a hybrid work environment
- Redesigning processes with AI
- Strengthening stakeholder management
Timeline
- 24 weeks total
- 2 programmes of 12 weeks
- Start: after diagnosis
- Dependent on PM level
AI-supported project leadership, 12 wks
From operational to strategic, 12 wks
AI impact
- Teams are structurally changing in composition and rhythm
- Leading AI adoption is a new competency
- Roles that no longer fit slow growth
- Human leadership becomes even more valuable
Learning path focus
- Leading change without resistance
- Coaching for growth as task packages shift
- Taking a strategic role alongside operational pressure
- Building a future-ready team
- Your own leadership style in an AI environment
Timeline
- 36 weeks total
- 3 programmes of 12 weeks
- Start: immediately, most urgent
- MT / senior management
Leading change, 12 wks
Coaching for growth, 12 wks
Building a future-ready team, 12 wks
05
What you receive
Every step in the trajectory delivers a concrete result. No lengthy engagements without visible output, but tangible deliverables you can put to work straight away.
Phase 1, Diagnosis (week 1–3)
Diagnosis document
After two to three conversations with leadership and key players: a clear overview of what's going on, what is most urgent and which interventions will have the most impact.
Contains: problem statement · prioritisation · tailored advice · trajectory proposal
Tailored trajectory proposal
A concrete plan: which learning paths start for which role areas, which additional interventions are brought in, and what the planning and investment looks like.
Contains: learning path selection · planning · partners & roles · investment overview
Phase 2, Start & activation (week 4–6)
Kick-off & Altitude onboarding
One session with your leadership and your people together. Opening with a "glimpse of the future", concrete and confronting. Why now? What's at stake? That creates urgency. Directly followed by Altitude activation. Your people are paired with a buddy, the dashboard is set up and your team leads are briefed on their role.
Contains: market context · AI impact on roles · buddy pairings · team lead briefing · week 1 start
Phase 3, Ongoing trajectory (week 7 and beyond)
Management dashboard
Your team leads see weekly progress per employee. Based on real data: reflections, completed micro-learnings, buddy check-ins.
Basis for targeted 1:1 conversations and course corrections
Monthly check-in with leadership
Every 12 weeks a strategic conversation: what has it delivered, what are you noticing in practice, which programme follows next?
So the momentum stays alive and you always know where you stand
Additional interventions
Based on what emerges, additional steps are taken: strategic advice, role architecture, foresight session, AI implementation via TATOMA.
Each intervention builds on what has already been started